Pure Elegance, the best Indian clothing and bridal store in USA. We have been weaving dreams for Indian American women for a decade. We specialize in exclusive traditional woven sarees like Banarasi silk, Kanchipuram silk, Ikkat silk, Patola silk, tasar, linen, Pashmina silk etc and gorgeous embroidered and printed party wear sarees in net, Georgette and crepe silk. Our fabulous collection of bridal lehengha, wedding Anarkali salwaar kameez are truly exceptional. We are the only distributor of Amarapali gold plated Indian jewelry, jhumka earrings, necklace, bangle and bridal jewelry set online and from our retail store in Edison, NJ. Pure Elegance had dressed many celebrities and dignitaries and have been selected as the only Indian-American brand to be featured in Vogue magazine. With nearly half a million loyal, ardent fans on Facebook, Pure Elegance is the most prominent retail and Indian fashion brand in the world.

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